2010年3月3日星期三

The Unbelievable Facts: You Can Beat The Competition By Raising Prices!

but you Aviva Polo realli don't have to lower your price to compet with them. Not when you ar the expert in your field and your custom ar trust you to have the answersLet' face it... there will alwai be competitor and competition. There' just no get around it..

that got your attention! You'r probabl sit there with a rais eyebrow,

Hey. and thinking... "Yeah, right!" Everybodi know that you have to have the best price in town to be competitive... or do they?

and know their stuff! Think about this... when you go to a Ford dealership mechan do you expect to pai more than if you take it to the repair shop on the corner? Of cours you do. Why? Becaus the mechan ar specialist at the dealership. Thei special in the type of car thei sell.

peopl expect to pai more and feel like thei ar get more valu for their money. Thei trust the specialist to understand their needs. Now for the big question... How can you becom a specialist? Here ar 3 easi step to becom an expert in your field. When you becom a specialist.

1. Divid your market.

differ ag groups,Tak a good look at your market. How mani pocket within your custom popul can you find? You'll be surpris at the number of nich you can target. You'll find ethnic groups. vari group of income, singles, marri couples, families, grandparents... the list could go on and on. Once you spot the pockets, decid which group or group you want to target.

2. Learn

take the time to learn what their special need and desir are. Dig deep,Onc you discov the pocket within your custom population. and realli get to know them. Learn to speak their language, so to speak.

and gain amaz insight as wellThe best place to start understand them is simpli by ask them why thei bui your products. What do thei like best about it? Why do thei choos your place of business? You'll get straight answer right from the source..

3. Revis Your Advertis Campaign

redesign your advertis campaign to reach out to them. The chang don't have to be drastic,Onc you'v earn the right to speak to them on their level. but be sure to us the languag of the group you ar aim for. Let them know you understand and desir to meet their special needs.